The Los Angeles Dodgers were recognized on February 3, 2015 for winning the 2014 Budweiser Good Sport Designated Driver Challenge against the San Diego Padres and San Francisco Giants. Representatives from the Dodgers and TEAM Coalition gathered for the celebration.
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2014 regular season home games for all three Clubs. Each fan who pledged to be a designated driver at Dodger Stadium earned the Dodgers 1 point in the challenge. The Dodgers outscored the Padres and the Giants with 50,931 designated drivers as compared to the competitions’ 40,027 and 23,226 designated drivers, respectively.
The Dodgers, Levy Restaurants and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program, finishing the 2014 MLB season with the third most designated drivers in the league.
“We’re pleased to work with the Dodgers, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Los Angeles Dodgers at Dodger Stadium. Other components include:
- A Guest Code of Conduct posted in and around Dodger Stadium
- Certification of more than 90% of all employees in effective alcohol management training
- Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning