ALEXANDRIA, VA, (2/17/2015) – Legends announced today that it has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports facilities. TEAM Coalition provides employee training in effective alcohol management and manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to have a designated driver. Legends’ membership brings a significant number of employees to be trained as well as greater opportunities to engage more guests in the designated driver program.
“Legends is committed to promoting responsible behavior and enhancing the overall fan experience,” said Michael Bekolay, Legends Hospitality Chief Operating Officer. “We are proud to join an organization that engages so many of the key players in sports and entertainment to focus on responsible alcohol consumption. Alcohol management is an extremely important issue that we take very seriously.”
TEAM Coalition is an alliance of 23 organizations, including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others. Its members are united by their mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.
Legends has already begun to utilize the TEAM training program even before becoming a member of the organization. In 2014, Legends trained such a significant number of employees at Angel Stadium of Anaheim and the Los Angeles Memorial Coliseum that those two locations earned training awards from TEAM Coalition.
“The success of TEAM Coalition is a direct result of the commitment from our member organizations, the facility operators who train their employees in effective alcohol management and guests who participate in designated driver programs,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
Inspired by the people and processes that have built the most iconic brands in sports and entertainment, Legends has created a legacy of success, delivery, and results for our partners and their consumers through our three acclaimed divisions that is driven by a passion for delivering remarkable experiences to Guests at every occasion. We create the experiences around the world that Guests love. Built from our award-winning food & beverage, catering and merchandising operations at the most iconic venues in sports, our Hospitality division creates partnerships, embodies quality and provides an unparalleled level of customer service and innovation in pursuit of redefining the industry. For more information go to www.Legends.net.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.