Kansas City Royals Recognized as Winners of Budweiser Good Sport Designated Driver Challenge 2016

12/06/2016

The Kansas City Royals were recognized on December 6, 2016 for winning the 2016 Budweiser Good Sport Designated Driver Challenge against the Cleveland Indians and Minnesota Twins. Representatives from the Royals, County Beverage Company, Aramark and TEAM Coalition gathered for the celebration.

The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for all three Clubs. Each fan who pledged to be a designated driver at Kauffman Stadium earned the Royals 1 point in the challenge. The Royals finished with 20,040 designated drivers as compared to 17,735 for the Indians and 17,296 for the Twins.

The Royals, Aramark, County Beverage and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program, finishing the 2016 MLB season with an increase of over 3,600 designated drivers from the previous season.

The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Kansas City Royals at Kauffman Stadium. Other components include:

  • A Guest Code of Conduct posted in and around Kauffman Stadium
  • Alcohol service policies including ID checks for fans who look 35 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Kansas City Royals, TEAM Coalition and baseball fans displays our commitment to keeping our roads safe.Katja Zastrow, Vice President of Corporate Social Responsibility-Better World for Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com. 
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Anheuser-Busch Companies, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
Author: christyteamcoalition
TEAM Coalition