Kansas City Chiefs Recognized As Winners of Bud Light Good Sport Designated Driver Challenge with AFC West


KANSAS CITY, MO (03/01/2013) – The Kansas City Chiefs were recognized at a luncheon today for winning the AFC West Designated Driver Challenge with the Oakland Raiders, Denver Broncos and San Diego Chargers. Representatives from the Chiefs, Anheuser-Busch, County Beverage Company, Inc., ARAMARK and TEAM Coalition gathered for the celebration.The AFC West Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at the 2012 regular season home games for all four teams. Each fan who pledged to be a designated driver at Arrowhead Stadium earned the Chiefs six points in the challenge – a touchdown. Additionally, fans who “liked” the Chiefs posts on Facebook about the Challenge earned the team an extra point. With a total of 79,769 points, The Chiefs outscored the Raiders by 59,141 points, the Broncos by 22,154 points, and the Chargers by 14,847 points in the combination of in-stadium designated driver pledges and Facebook “likes.” Click here to see the final standings of the AFC West Designated Driver Challenge.


Kansas City Chiefs won the Designated Driver Challenge. They were recognized by TEAM Coalition and Bud Light on March 1, 2013.

(left to right) Morgan Holleran, Event Manager for TEAM Coalition; Joe Quinn, Key Account Manager for County Beverage Company, Inc.; Aurelio Ruelas, Regional Director of Corporate Responsibility for Anheuser-Busch;Jayne Martin, Customer Relations Manager for the Kansas City Chiefs; Patrick Stacy, Customer Relations Representative for the Kansas City Chiefs; Tyke Sapp, Tour Program and Club Level Coordinator for the Kansas City Chiefs; Jared Aeschbach, Corporate Partnerships Coordinator for the Kansas City Chiefs; Brad Pernaw, General Manager at ARAMARK

The Chiefs, Arrowhead Stadium, County Beverage Company, Inc., Bud Light, Contemporary Services Corporation and ARAMARK have been working together successfully to offer fans the Bud Light Good Sport designated driver program for many seasons. In 2012 the partnership earned a greater than 35% increase in fan participation relative to the prior season. Overall, the Kansas City Chiefs finished the season in third place in comparison to the rest of the NFL.

“We’re pleased to work with the Chiefs, TEAM Coalition and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”

“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

The designated driver program is just one component of the fan behavior initiatives offered by the Kansas City Chiefs at Arrowhead Stadium. Other components include:

  • A Fan Code of Conduct posted in and around Arrowhead Stadium
  • Text messaging empowers fans to report disruptive behavior to security
  • Alcohol service policies including ID checks for fans who look 35 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter


About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.TEAMCoalition.org.

About Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.