Responsible NASCAR Fans Rewarded at Homestead-Miami Speedway

11/23/2015

As the Chase for the NASCAR Sprint Cup™ came to its exciting conclusion, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to reward responsible fans at Sunday’s Ford EcoBoost 400 at Homestead-Miami Speedway.

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Before the race, 98 fans made the pledge to be a Good Sport – the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards” sweepstakes grand prize, which includes two tickets and a VIP experience for two at next year’s NASCAR Sprint Cup Series™ race at Homestead-Miami Speedway.

The Designated Driver for the Race from last season, Mark Marchinke, received a pair of tickets and a behind-the-scenes experience before the Ford EcoBoost 400.

Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Homestead-Miami Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Bill Bradley, Sr. Director of Corporate Social Responsibility, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Homestead-Miami Speedway
Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition