Detroit Tigers Fans Have Great Taste, Pledge to be Responsible

07/08/2019

TEAM Coalition and Miller Lite celebrated responsibly at Comerica Park in Detroit, MI for the Tigers three-game series versus the Boston Red Sox on July 5-July 7, 2019. 159 responsible fans pledged to have a designated driver while enjoying the pre-game festivities. Over the course of the event, 91 photos were taken in front of a larger-than-life baseball that each fan autographed as their pledge never to drive drunk. The photos have been shared 317 times via social media, an average of 3.5 views per photo.

Tigers 2019-07-06 15-10-29PM
Tigers 2019-07-05 16-57-48PM
Tigers 2019-07-07 12-06-56PM

We believe that the only way to celebrate is to do so responsibly. Through our designated driver program with the Detroit Tigers and TEAM Coalition, we are making sure that beer drinkers have a range of options to get home safely and prevent drunk driving.Diane Wagner, Alcohol Responsibility Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the leagues, stadiums and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
MillerCoors
TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition