The Chicago Cubs were recognized on February 1, 2017 for winning the 2016 Budweiser Good Sport Designated Driver Challenge against the Cincinnati Reds. Representatives from the Cubs, Levy Restaurants and TEAM Coalition gathered for the celebration.
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for both Clubs. Each fan who pledged to be a designated driver at Wrigley Field earned the Cubs 1 point in the challenge. The Cubs finished with 11,310 designated drivers as compared to 3,398 for the Reds.
The Cubs, Levy Restaurants and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program for several years. The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Chicago Cubs at Wrigley Field. Other components include:
- A Guest Code of Conduct posted in and around Wrigley Field
- Alcohol service policies including ID checks for all fans purchasing alcohol, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning
US DOT / NHTSA 2015 NATIONAL DATA:
• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.