Corona Extra and TEAM Coalition Reward Responsible Fans at Cotto vs. Canelo


Responsible boxing fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards Sweepstakes at the Cotto vs. Canelo fight at Mandalay Bay Events Center on Saturday, November 21, 2015. Corona Extra, Golden Boy Boxing, Roc Nation Sports and TEAM Coalition partnered to promote responsible drinking at the fight.

Cotto 2015-11-21 19-34-50PM
Cotto 2015-11-21 18-59-24PM
Cotto 2015-11-21 15-18-43PM
Cotto 2015-11-21 16-39-26PM

Over 150 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. Fans who pledged received a free souvenir photo, instant prizes and entrance into the Responsibility Has Its Rewards (RHIR) Sweepstakes. One randomly selected responsible fan will be the winner of the RHIR sweepstakes. The prize will include two tickets to a major fight in 2016, hotel accommodations and airfare for two.

Constellation Brands is committed to promoting responsible drinking through all of our brands. We are proud to join an organization that has a long history of success training facility employees and encouraging sports fans to drink responsibly by always using a designated driver. A number of our beer brands are actively involved in sports and entertainment sponsorships. Joining TEAM Coalition enhances our opportunities to reach that audience with a very important message that can help keep people safe.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
TEAM Coalition

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition