The Chicago Cubs were recognized on March 16, 2015 for winning the 2014 Budweiser Good Sport Designated Driver Challenge with the Cincinnati Reds. Representatives from the Cubs, Lakeshore Beverages and TEAM Coalition gathered for the celebration.
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2014 regular season home games for both Clubs. Each fan who pledged to be a designated driver at Wrigley Field earned the Cubs 1 point in the challenge. The Cubs outscored the Reds with 5,415 designated drivers as compared to 2,688 for the Reds.
The Cubs, Levy Restaurants and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program, finishing the 2014 MLB season nearly doubling the number of designated driver sign-ups they had in 2013.
“We’re pleased to work with the Cubs, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Chicago Cubs at Wrigley Field. Other components include:
- A Guest Code of Conduct posted in and around Wrigley Field
- Certification of employees in effective alcohol management training
- Alcohol service policies including ID checks for fans who look 35 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning
