Chicago Bears, Miller Lite Reward Fans in October 2015

10/05/2015

Responsible Chicago Bears fans earned valuable rewards at the Bears game at Soldier Field on Sunday, October 4, 2015. The Bears, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.

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Thousands of fans at the game made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Season. Throughout the season, one randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The prize will include two tickets to Super Bowl 50. Every fan who received a photo was also directed to MillerLiteResponsibility.com to enter for a chance to win a Ford F-150.

We believe that with great beer comes great responsibility and we’re thrilled to partner with the Chicago Bears and TEAM Coalition to help promote responsibility at the stadium. For many fans, enjoying a beer on game day is part of the football experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including NFL, all 32 NFL Clubs, the stadiums, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

 

MillerCoors
TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition