Atlanta Falcons, TEAM Georgia Promote Bud Light Good Sport Designated Driver Challenge


Bud Light, TEAM Georgia and TEAM Coalition partner with the Atlanta Falcons to Promote the Bud Light Good Sport Designated Driver Challenge
For Immediate Release
Mandy Llanes,
Jill Pepper, TEAM Coalition 202-669-0357 or
The Atlanta Falcons found success in many ways in Sunday’s victory over the Carolina Panthers at the Georgia Dome. Not only did the Falcons win the game against the NFC South Divison rival, but Falcons fans also helped earn the Falcons points to maintain the lead in the Bud Light Good Sport Designated Driver Challenge. The Falcons, Bud Light, TEAM Georgia and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at the Georgia Dome, encouraging fans to become designated drivers.Throughout the game, hundreds of fans made the pledge to be a Good Sport – a designated driver for their group. All the designated drivers had the opportunity to autograph a Falcons photo backdrop and receive a free souvenir photo.

Falcons fans pledge to be Designated Drivers, sign a photo backdrop and take a souvenir photo
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.””The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”About Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit TEAM Georgia
A not-for-profit organization whose mission is to serve and progress transportation safety advocacy groups, encouraging safe and sober driving choices as a means of reducing transportation crashes, injuries and fatalities. Reducing the number of alcohol related transportation crashes, injuries and fatalities across all transportation areas within Georgia, through educating the public and promoting the awareness of alternative choices is its goal.www.teamgeorgia.netAbout TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

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