Bud Light, CDOT, CSP and TEAM Partner with Broncos to Promote AFC West Designated Driver Challenge


Bud Light, Colorado Department of Transportation, Colorado State Patrol and TEAM Coalition partner with the Denver Broncos to Promote the AFC West Designated Driver Challenge
For Immediate Release
Mandy Llanes, mandy.llanes@anheuser-busch.com
Jill Pepper, TEAM Coalition 202-669-0357 or jill@teamcoalition.org
The Denver Broncos enjoyed a huge victory Sunday against the Oakland Raiders in an AFC West division game. Fans also helped the Broncos pull farther ahead in the AFC West Designated Driver Challenge. The Broncos, Bud Light, Colorado Department of Transportation, Colorado State Patrol and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Sports Authority Field at Mile High, encouraging fans to become designated drivers.Throughout the game, 1,706 fans made the pledge to be a Good Sport – a designated driver for their group. All the designated drivers had the opportunity to autograph a larger-than-life football and receive a free souvenir photo.

Broncos fans pledge to be Designated Drivers, sign a larger-than-life football and take a souvenir photo
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.””The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”About Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.About the Heat Is On, CDOT and CSP:
The Heat Is On is Colorado’s high-visibility DUI enforcement campaign that combines increased DUI enforcement and public education, with the goal of saving lives. It is supported by funding from the National Highway Traffic Safety Administration and Colorado Department of Transportation. The Colorado State Patrol and law enforcement agencies across Colorado participate in 12 Heat Is On enforcement periods per year. For more information, visitwww.HeatIsOnColorado.com.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.orgwww.RHIR.org