Bud Light and TEAM Coalition partner with the Tennessee Titans to Promote Bud Light Good Sport Designated Driver Challenge


Bud Light and TEAM Coalition partner with the Tennessee Titans
to Promote Bud Light Good Sport Designated Driver Challenge
For Immediate Release
Jill Pepper, TEAM Coalition 703-647-7431 or jill@teamcoalition.org
Nashville, TN (December 30, 2013) – The Tennessee Titans ended the regular season with a win over the Houston Texans in an AFC South division game. The game was also important for the Bud Light Good Sport Designated Driver Challenge with the Texans. The Challenge is a partnership among the Titans, Bud Light and TEAM Coalition to promote responsible drinking and traffic safety at LP Field, encouraging fans to become designated drivers. The Titans and the Texans earned points all season when fans pledged to be designated drivers for their group. The team with the most points at the end of the season wins.Throughout the game, 433 fans made the pledge to be a Good Sport – a designated driver for their group, earning the Tennessee Titans 6 points (or a touchdown) for each designated driver. All the designated drivers at the game had the opportunity to autograph a responsibility wall and receive a free souvenir photo. Fans also received Bud Light branded keychains.

While the Texans won the Challenge this season, one randomly selected Designated Driver will be selected as the Tennessee Titans Designated Driver for the Season. That responsible fan will represent the Titans in the Responsibility Has Its Rewards sweepstakes. The Titans Designated Driver of the Season and a guest has a chance to win a trip to the 2014 Pro Bowl in January in Honolulu, Hawaii.

“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge


  • Tennessee Titans
  • Bud Light
  • TEAM Coalition

Click here to see all the Titans fan photos on Facebook

WHO: Fans and the Community

WHAT: Tennessee Titans, Bud Light and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a larger-than-life football and received a free souvenir photo.



WHEN: Sunday, December 29, 2013

Tennessee Titans: www.TennesseeTitans.com

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.For more information, go to www.TEAMCoalition.orgwww.ResponsibilityHasItsRewards.org orwww.FansDontLetFansDriveDrunk.org