|Nashville, TN (December 30, 2013) – The Tennessee Titans ended the regular season with a win over the Houston Texans in an AFC South division game. The game was also important for the Bud Light Good Sport Designated Driver Challenge with the Texans. The Challenge is a partnership among the Titans, Bud Light and TEAM Coalition to promote responsible drinking and traffic safety at LP Field, encouraging fans to become designated drivers. The Titans and the Texans earned points all season when fans pledged to be designated drivers for their group. The team with the most points at the end of the season wins.Throughout the game, 433 fans made the pledge to be a Good Sport – a designated driver for their group, earning the Tennessee Titans 6 points (or a touchdown) for each designated driver. All the designated drivers at the game had the opportunity to autograph a responsibility wall and receive a free souvenir photo. Fans also received Bud Light branded keychains.
While the Texans won the Challenge this season, one randomly selected Designated Driver will be selected as the Tennessee Titans Designated Driver for the Season. That responsible fan will represent the Titans in the Responsibility Has Its Rewards sweepstakes. The Titans Designated Driver of the Season and a guest has a chance to win a trip to the 2014 Pro Bowl in January in Honolulu, Hawaii.
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge
- Tennessee Titans
- Bud Light
- TEAM Coalition
Click here to see all the Titans fan photos on Facebook
WHO: Fans and the Community
WHAT: Tennessee Titans, Bud Light and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a larger-than-life football and received a free souvenir photo.
WHERE: LP Field
WHEN: Sunday, December 29, 2013
Tennessee Titans: www.TennesseeTitans.com