San Diego Chargers Produce New PSA for Bud Light Good Sport Designated Driver Program


Bud Light and TEAM Coalition partner with the San Diego Chargers
Produce New Public Service Announcement for
Bud Light Good Sport Designated Driver Program
At Qualcomm Stadium
For Immediate Release
Contact: Jill Pepper, TEAM Coalition 202-669-0357 or
Brooke Montgomery, Anheuser-Busch 314-577-9665 or
SAN DIEGO (October 17, 2012) – To recognize the Chargers successful designated driver program – with a record 4,055 designated drivers so far this season and a total of 31,484 points in the AFC West Designated Driver Challenge – the Chargers partnered with Bud Light and TEAM Coalition to produce a new Public Service Announcement (PSA) about the GameDay the Right Way Program, featuring Chargers fans as the spokespeople for responsibility.Click here to see the Chargers Designated Driver PSABud Light Good Sport is a comprehensive action plan that encourages a positive crowd environment by reminding fans to be responsible, respect the rights of others and use a designated driver. The program is supported by Bud Light brewer Anheuser-Busch and its San Diego-area wholesalers along with NFL, TEAM Coalition, the San Diego Chargers and Centerplate.Nearly 1,600 adult Chargers fans pledged to be designated drivers at the rivalry game against the Broncos. Many of those responsible Chargers fans also filmed videos which will be used to produce the new PSA.Of all the fans who pledged to be designated drivers this season at Qualcomm Stadium, promising not to drink alcohol and to provide safe transportation home from the game for their group, one fan will be randomly selected as the Chargers Designated Driver for the Season. That fan will be in the running to win the Responsibility Has Its Rewards Sweepstakes – an NFL league-wide initiative which rewards fans for being designated drivers. The two lucky Designated Drivers for the Season representing the two NFL teams competing in the Super Bowl® will each win two tickets to the Super Bowl®. And one lucky Designated Driver for the Season will win a trip to the 2013 AFC–NFC Pro Bowl® at Aloha Stadium in Honolulu, Hawaii.
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”Anheuser-Busch and its wholesalers promote responsible drinking among NFL fans by implementing Bud Light Good Sport fan responsibility programs with 25 NFL teams throughout the season.”The success of the Responsibility Has Its Rewards campaign with the National Football League and Bud Light is a direct result of the commitment from the League, the NFL teams, the wholesalers, concessionaires and all the campaign partners,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”San Diego Chargers: www.Chargers.comAbout Anheuser-Busch
For nearly three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, the National Basketball Association, NASCAR, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

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