|“This challenge reminds fans of both teams to plan ahead and designate a sober driver, whether they’re watching the game in the stands, in a bar or at home,” said Scot Bliek, director of Security for the Broncos. “Broncos fans are the greatest in the country, whether they are cheering for their team on the field or making sure that everyone gets home safely at the end of the game. With their support, we’ll bring home a win in this inaugural designated-driver challenge.”
“The competitive nature of both teams will really come out as neither the Broncos nor Chargers want to lose to their division rival,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “Even though there will only be one victor in the Designated Driver Challenge, every fan who includes a designated driver in their game plan is part of the winning team.”
Denver Broncos fans can sign up at one of eight designated driver booths, supported by Budweiser “Good Sport” and Colorado Department of Transportation (CDOT). Fans who pledge to be designated drivers receive a complimentary soft drink or O’Doul’s non-alcohol brew and a chance to be selected as the Designated Driver for the Game. Designated Drivers for the Game are recognized on the stadium video board and receive a $100 gift card for the Broncos’ team store.
At the end of the regular season, one winner – the Designated Driver for the Season – will be selected and receive a $1,000 gift certificate to the Broncos’ team store. New for the 2010 Broncos season, one of the designated-driver locations at Invesco Field at Mile High is staffed by Colorado State Patrol Officers.
“The Designated Driver Challenge is a great reminder to Broncos fans that if they plan on consuming alcohol, whether at the game or watching from a house party or sports bar, pass your keys to a designated driver before the pre-game begins,” said Colorado State Patrol Chief Colonel James Wolfinberger. “Heat is On DUI enforcement ramps up Thanksgiving week and continues through the holidays, so please don’t ruin the season with a DUI arrest.”
San Diego Chargers fans can find the Budweiser “Good Sport” designated-driver booths in five locations throughout Qualcomm stadium, including in the stadium parking lot at the Chargers Bud Light Power Party (located in Lot F2) and inside the stadium at Elevators 1, 2, 4 and Stair P. Officers from the California Highway Patrol staff the booths on game day. Fans who pledge to be designated drivers receive a complimentary bottle of water or O’Doul’s non-alcohol beverage and a chance to be selected as the Designated Driver for the Game. Designated Drivers for the Game are recognized and receive a special gift from the Chargers and Budweiser.
“With the Broncos and Chargers’ support, this designated driver challenge takes the Budweiser ‘Good Sport’ program to the next level,” said Jill Pepper, Executive Director, TEAM Coalition. “This is truly a team effort, with Colorado Department of Transportation (CDOT), Colorado State Patrol (CSP), California Highway Patrol (CHP), Anheuser-Busch and Centerplate all in the starting line-up.”
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite Show Services, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, please visit www.TeamCoalition.org or www.rhir.org.