Responsible NASCAR Fans Rewarded at Indianapolis Motor Speedway -

07/24/2017

Responsible NASCAR fans earned valuable rewards at the Brantley Gilbert Big Machine Brickyard 400 on July 23, 2017. The track, Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at Indianapolis Motor Speedway.

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CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

Before the race, 412 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. New for this race, fans received a photo prop featuring Brad Keselowski’s #2 Ford. Fans were encouraged to use the prop in race day photos and post those photos on social media to spread the responsibility word.

One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next Monster Energy NASCAR Cup Series race at Indianapolis Motor Speedway.

The Designated Driver for the Race from the July 2016 race at Indianapolis Motor Speedway, Shaun McMaster, received two tickets and two hot passes to this year’s race. McMaster and his guest enjoyed a behind-the-scene experience before the Brantley Gilbert Big Machine Brickyard 400 on Sunday.

We thank those race fans who signed the pledge to be a designated driver for their group during race weekend at the Indianapolis Motor Speedway. It’s important to be responsible when choosing to consume alcohol, and a designated driver helps ensure safe travels home after a great day at the racetrack.J. Douglas Boles, President, Indianapolis Motor Speedway

We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility at the track. For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Indianapolis Motor Speedway

The Indianapolis Motor Speedway, the world’s largest spectator sporting facility, has been the worldwide leader in motorsports entertainment since opening in 1909. In 2017, IMS hosted the 101st Running of the Indianapolis 500 presented by PennGrade Motor Oil, the world’s largest single-day annual sporting event, and also hosts the INDYCAR Grand Prix for the Verizon IndyCar Series, the Brantley Gilbert Big Machine Brickyard 400 for the Monster Energy NASCAR Cup Series, the Indy Women in Tech Championship presented by Guggenheim for the Ladies Professional Golfers Association and the Red Bull Air Race World Championship. Head to IMS.com for a full list of dates and ticket purchase options. For more information visit www.indianapolismotorspeedway.com.

MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com , at facebook.com/MillerCoors or on Twitter through @MillerCoors.

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, MillerCoors, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.