Atlanta Falcons Recognized as Winners of Bud Light Good Sport Designated Driver Challenge



ATLANTA, GA (08/05/14) – The Atlanta Falcons were recognized at a luncheon yesterday for winning the Bud Light Good Sport Designated Driver Challenge with the Carolina Panthers and the Tampa Bay Buccaneers. Representatives from the Georgia Dome, TEAM Georgia and TEAM Coalition gathered for the celebration. This is the second year in a row that the Falcons have won the Challenge.The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2013 regular season home games for all three teams. Each fan who pledged to be a designated driver at the Georgia Dome earned the Falcons six points in the challenge. Additionally, fans who “liked” the Falcons posts on Facebook about the Challenge earned the team an extra point. The Falcons earned an incredible 59,501 points in the Challenge! The Falcons outscored the competition in both designated driver pledges at the games and Facebook “likes.”Click here to see the final standings in the Designated Driver Challenge.Atlanta Falcons repeat their victory in the Bud Light Good Sport Designated Driver Challenge. They were recognized by TEAM Coalition and Bud Light.(left to right) Bob Cucchi, TEAM Georgia; Erik Waldman, Georgia Dome; Jared Smalley, Event Manager, TEAM Coalition; Taylor Walker, Georgia Dome

The Falcons, Georgia Dome and Bud Light have been working together successfully for the designated driver program.

“We’re pleased to work with the Falcons, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”

“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

The Bud Light Good Sport Designated Driver program is just one component of the fan behavior initiatives offered by the Falcons at the Georgia Dome. Other components include:

  • A Fan Code of Conduct posted in and around the Georgia Dome
  • Text messaging (“DOME” + your message) to 69050 empowers fans to report disruptive behavior to security
  • Alcohol service policies including ID checks for all fans attempting to purchase alcohol, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter for day games and halftime for night games

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.,,

About Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit

Photo by Real Buried Treasure