Arizona Cardinals Recognized as Winners of Bud Light Good Sport Designated Driver Challenge


PHOENIX, AZ. (02/28/2013) – For the second consecutive year, the Arizona Cardinals were recognized at a luncheon on February 26, 2013 for winning the Bud Light Good Sport Designated Driver Challenge with the St. Louis Rams and the Seattle Seahawks. Representatives from the Cardinals, Anheuser-Busch, ROJO Hospitality, Hensley Beverage Company, Coca-Cola, MADD, Arizona Governor’s Office of Highway Safety and TEAM Coalition gathered for the celebration.The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2012 regular season home games for all three teams. Each fan who pledged to be a designated driver at University of Phoenix Stadium earned the Cardinals six points in the challenge – a touchdown. Additionally, fans who “liked” the Cardinals posts on Facebook about the Challenge earned the team an extra point. The Cardinals outscored the Rams and Seahawks in both in-stadium designated driver pledges and Facebook “likes.”

Click here to see the final standings in the Bud Light Good Sport Designated Driver Challenge.

Arizona Cardinals won the Bud Light Good Sport Designated Driver Challenge. The Cardinals and their program partners - Rojo Hospitality, Hensley Beverage Company, Coca-Cola, MADD and the Arizona Governor's Office of Highway Safety - were recognized by TEAM Coalition and Bud Light on February 26, 2013.
(left to right) John Drum, VP, Stadium Operations for the Arizona Cardinals; Ken Wilson, General Manager for ROJO Hospitality; Brooke Roth, Regional Director of Responsibility for Anheuser-Busch InBev; Alberto Gutier, Director of the Arizona Governor’s Office of Highway Safety; Cari Maas, Director, Premium Services & Guest Relations for the Arizona Cardinals; Kelley Dupps, Program Specialist for MADD Arizona; Nellie Gonzales, Corporate Social Responsibility Manager for Hensley Beverage Company; Jill Pepper, Executive Director of TEAM Coalition; Rick Knight, VP, Security for the Arizona Cardinals; Troy Cuspard, Account Executive for Coca-Cola;

The Cardinals, University of Phoenix Stadium, Rojo Hospitality, Hensley Beverage Company, Coca-Cola, Bud Light, the Arizona Governor’s Office of Highway Safety and MADD have been working together successfully for the Bud Light Good Sport designated driver program, finishing the 2012 NFL season with a total of 9,878 designated drivers – the 12th most in the league.

“We’re pleased to work with the Cardinals, TEAM and the other program partners to recognize fans who look out for each other and make a designated-driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”

“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Arizona Cardinals at University of Phoenix Stadium. Other components include:

  • A Fan Code of Conduct posted in and around University of Phoenix Stadium
  • Text messaging (text “CARDS” to 57375) empowers fans to report disruptive behavior to security
  • Certification of more than 1,000 employees across every organization operating in University of Phoenix Stadium in effective alcohol management training
  • Alcohol service policies including ID checks for fans who look 35 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

About Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit