It was an exciting and responsible race weekend in advance of the 2018 Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race at Bristol Motor Speedway. On August 16 and 17, 2018, 78 fans braved the elements and took the pledge to Hold True and Enjoy Miller Time Responsibly – a promise to never drive drunk and always have a safe ride home.
All of the participating fans had the opportunity to receive a free souvenir photo. The 44 photos taken have been shared 66 times via text forwarding and social media, an average of 1.5 views per photo.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.