TEAM Coalition and NHL partnered on four events promoting alcohol responsibility in the current fiscal year. A total of 1,489 photos have been taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 6,704 times. That is an average of four and one-half views per photo.
TEAM Coalition also partnered with the NHL on the Responsibility Has Its Rewards sweepstakes with grand prizes of tickets to the Winter Classic.
Click the photos below to view the event summaries for the NHL responsibility activations this year.