TEAM Coalition and NHL partnered on four events promoting alcohol responsibility in the current fiscal year. A total of 1,489 photos have been taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 6,704 times. That is an average of four and one-half views per photo.
TEAM Coalition also partnered with the NHL on the Responsibility Has Its Rewards sweepstakes with grand prizes of tickets to the Winter Classic.