HEINEKEN USA joined TEAM Coalition in February 2015. Heineken is the official beer of fellow TEAM Coalition member, Major League Soccer, and several MLS Clubs. Heineken’s membership in TEAM Coalition is a phenomenal opportunity to align the Heineken brand with the designated driver program for MLS supporters.
The Elevate your Match Day Sweepstakes with Heineken, MLS and TEAM in support of the 2016 MLS Cup is a perfect example. Nearly 2,500 MLS supporters promised that if they drive they wil never drive after viewing the responsibility video below.