Raise One Million ARMs Creative Materials

The Raise One Million ARMs campaign raises awareness about alcohol responsibility. For many years, April has been recognized by state governments, law enforcement agencies, college campuses and the alcohol industry as Alcohol Responsibility Month. Throughout the month of April, we are asking fans of all sports and entertainment to raise their ARMs in honor of Alcohol Responsibility Month.

The creative elements on this page are available for any organization to use to promote the One Million ARMs campaign during the month of April. The creative elements include:

  • Sample social media messages
  • Graphics for website banner ads or social media
  • Scripts to accompany video board messages

All of these creative elements encourage people to register online and make the pledge to never drive drunk. Over the last 12 months, more than 1 million fans at MLB, MLS, NBA, NFL, NHL and NCAA games, NASCAR races and Live Nation concerts made the pledge to be a designated driver for their friends and family. The goal of the campaign is to have one million people make the online pledge during the month of April.

Should one million people make the pledge in April, one of those responsible people will win the experience of a lifetime – a trip for two to the EPSY awards. But, first things first; help us get the word out about Alcohol Responsibility Month and the One Million ARMs campaign.

#RaiseOneMillionARMs

SAMPLE GRAPHICS FOR WEBSITES AND SOCIAL MEDIA

  • Twitter Timeline Images
  • Square

SAMPLE SCRIPTS TO ACCOMPANY VIDEO BOARD IMAGE FOR CAMPAIGN

  • General
  • MLS Stadiums
  • NBA Arenas
  • NHL Arenas
  • MLB Ballparks
  • NASCAR Tracks

December is National Impaired Driving Prevention Month. In the last 12 months, more than 1 million sports and entertainment fans across the country raised their arms against drunk driving. This month, we are asking one million of you to raise your arms against drunk driving for a chance to win a trip to the 2019 ESPY awards. Go to RaiseOneMillionARMs.org to make the pledge today. #RaiseOneMillionARMs #RHIR #DesignatedDriver

April is Alcohol Responsibility Month. In the last 12 months, more than 1 million sports and entertainment fans across the country raised their arms against drunk driving. This month, we are asking one million of you to raise your arms against drunk driving for a chance to win a trip to the 2018 ESPY awards. Go to RaiseOneMillionARMs.org to make the pledge today. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

December is National Impaired Driving Prevention Month. In 2018, nearly 45,000 MLS supporters made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT STADIUM]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DesignatedDriver

April is Alcohol Responsibility Month. In 2018, nearly 45,000 MLS supporters made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT STADIUM]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DesignatedDriver

April is not only the start of the NBA postseason, it is also Alcohol Responsibility Month. In the last 12 months, more than 1 million sports and entertainment fans across the country pledged never to drive drunk. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NBA fans who raised their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

April is not only the start of the NHL postseason, it is also Alcohol Responsibility Month. In the last 12 months, more than 1 million sports and entertainment fans across the country pledged never to drive drunk. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NHL fans who raised their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

April is Alcohol Responsibility Month. In 2017, 568,235 MLB fans made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT BALLPARK]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

April is Alcohol Responsibility Month. In 2017, 7,287 NASCAR fans made the pledge to be responsible. [INSERT TRACK NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. You will be entered for a chance to win a trip for two to the 2017 ESPY Awards. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

SAMPLE SOCIAL MEDIA MESSAGES

  • December
  • April
  • NBA Arenas
  • NHL Arenas
  • MLB Ballparks
  • NASCAR Tracks

April is not only the start of the NBA postseason, it is also Alcohol Responsibility Month. In the last 12 months, more than 1 million sports and entertainment fans across the country pledged never to drive drunk. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NBA fans who raised their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

April is not only the start of the NHL postseason, it is also Alcohol Responsibility Month. In the last 12 months, more than 1 million sports and entertainment fans across the country pledged never to drive drunk. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NHL fans who raised their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

April is Alcohol Responsibility Month. In 2017, 568,235 MLB fans made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT BALLPARK]. You could win the prize of a lifetime. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

April is Alcohol Responsibility Month. In 2017, 7,287 NASCAR fans made the pledge to be responsible. [INSERT TRACK NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. You will be entered for a chance to win a trip for two to the 2017 ESPY Awards. #RaiseOneMillionARMs #RHIR #DontDriveDrunk

TEAM Coalition