Raise One Million ARMs Creative Materials

CREATIVE MATERIALS

The Raise One Million ARMs campaign increases awareness about alcohol responsibility. For many years, April has been recognized by state governments, law enforcement agencies, college campuses and the alcohol industry as Alcohol Responsibility Month. Throughout the month of April, we are asking fans of all sports and entertainment to raise their ARMs in honor of Alcohol Responsibility Month.

The creative elements on this page are available for any organization to use to promote the Raise One Million ARMs campaign during the month of April. The creative elements include:

  • Sample social media messages
  • Graphics for website banner ads or social media
  • Scripts to accompany video board messages

SAMPLE SOCIAL MEDIA MESSAGES

  • December
  • April

December is National Impaired Driving Prevention Month Raise your arms against drunk driving Chance to win a trip to ESPYs https://RaiseOneMillionARMs.org

Celebrate @MLS Cup Raise your ARM for your favorite Club & for National Impaired Driving Prevention Month. www.RaiseOneMillionARMs.org

This December raise your arms for your favorite @NFL team & for National Impaired Driving Prevention Month. www.RaiseOneMillionARMs.org

This December raise your arms for your favorite @NHL team & for National Impaired Driving Prevention Month. www.RaiseOneMillionARMs.org

This December raise your arms for your favorite @NBA team & for National Impaired Driving Prevention Month. www.RaiseOneMillionARMs.org

SAMPLE GRAPHICS FOR WEBSITES AND SOCIAL MEDIA

  • Twitter Timeline Images
  • Square

Rectangular Image #1.  Dimensions are 600  x 250.

Animated GIF file type.  Right click to download.

 

Rectangular Image #2.  Dimensions are 600  x 250.

PNG file type.  Right click to download.

 

Square Image.  Dimensions are 300 x 300.

Animated GIF file type.  Right click to download.

SAMPLE SCRIPTS TO ACCOMPANY VIDEO BOARD IMAGE FOR CAMPAIGN

  • General
  • MLB Ballparks
  • MLS Stadiums
  • NASCAR Tracks
  • NBA Arenas
  • NHL Arenas
  • NFL Stadiums

DECEMBER

December is National Impaired Driving Prevention Month. In the last 12 months, more than 1.1 million sports and entertainment fans across the country raised their arms against drunk driving. This month, we are asking one million of you to raise your arms against drunk driving for a chance to win a trip to the 2020 ESPY awards. Go to RaiseOneMillionARMs.org to make the pledge today. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is Alcohol Responsibility Month. In the last 12 months, more than 1.1 million sports and entertainment fans across the country raised their arms against drunk driving. This month, we are asking one million of you to raise your arms against drunk driving for a chance to win a trip to the 2020 ESPY awards. Go to RaiseOneMillionARMs.org to make the pledge today. #RaiseYourARMs #RHIR #DesignatedDriver.

DECEMBER

In 2019, 500,000 MLB fans made the pledge to be responsible. December is  National Impaired Driving Prevention Month. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program at [INSERT BALLPARK] next season. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is Alcohol Responsibility Month. In 2019, 500,000 MLB fans made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT BALLPARK]. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

DECEMBER

December is National Impaired Driving Prevention Month. In 2019, more than 40,000 MLS supporters made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT STADIUM] next season. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is Alcohol Responsibility Month. In 2019, more than 40,000 MLS supporters made the pledge to be responsible. The [INSERT CLUB NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT STADIUM]. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

DECEMBER

More than 10,000 NASCAR fans made the pledge to be responsible in 2019. December is National Impaired Driving Prevention Month. [INSERT TRACK NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. You will be entered for a chance to win a trip for two to the 2020 ESPY Awards. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is Alcohol Responsibility Month. In 2019, more than 10,000 NASCAR fans made the pledge to be responsible. [INSERT TRACK NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. You will be entered for a chance to win a trip for two to the 2020 ESPY Awards. #RaiseYourARMs #RHIR #DesignatedDriver.

DECEMBER

December is National Impaired Driving Prevention Month. Last season, more than 60,000 NBA fans pledged to be responsible. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NBA fans who are raising their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is not only the start of the NBA postseason, it is also Alcohol Responsibility Month. This season, more than 60,000 NBA fans have pledged to be responsible. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NBA fans who raised their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

DECEMBER

December is National Impaired Driving Prevention Month. Last season, more than 90,000 NHL fans pledged to be responsible. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NHL fans who are raising their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is not only the start of the NHL postseason, it is also Alcohol Responsibility Month. This season, more than 95,000 NHL fans have pledged to be responsible. The [INSERT TEAM NAME] and TEAM Coalition thank all the responsible NHL fans who are raising their arms against drunk driving this season. Go to RaiseOneMillionARMs.org to make the pledge. And remember to sign-up for the designated driver program here at [INSERT ARENA]. You could win the prize of a lifetime. #RaiseYourARMs #RHIR #DesignatedDriver.

DECEMBER

December is National Impaired Driving Prevention Month. Last season, nearly 300,000 NFL fans pledged to be responsible. Through Week 6 of the 2019 NFL season, more than 100,000 NFL fans have made the pledge to have a plan to get home safely. The [INSERT NFL TEAM NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. You will be entered for a chance to win a trip for two to the 2020 ESPY Awards. #RaiseYourARMs #RHIR #DesignatedDriver.

APRIL

April is Alcohol Responsibility Month. In 2019, nearly 300,000 NFL fans made the pledge to be responsible. The [INSERT NFL TEAM NAME] and TEAM Coalition thank you for raising your arms against drunk driving. Go to RaiseOneMillionARMs.org to make the pledge. You will be entered for a chance to win a trip for two to the 2020 ESPY Awards. #RaiseYourARMs #RHIR #DesignatedDriver.