FY 2024 Marketing & Communications Year In Review -

Return to Annual Reports

TEAM Coalition supports the responsible fan programs offered in all member organization venues including Live Nation amphitheaters, MLS stadiums, NASCAR tracks, NCAA venues, NBA arenas, NFL stadium, and NHL arenas. These programs are the result of the hard work and generosity of the venue employees, concessionaires, and alcohol beverage sponsors.

In 2024, more than 160,000 fans pledged to prevent drunk driving and ensure a safe ride home for their friends and family.

The programs highlighted below demonstrate how TEAM Coalition works with our member organizations and partners to creatively educate fans about the role they play in alcohol responsibility.

RODEO RESPONSIBILITY WITH MILLER LITE AND COORS BANQUET

Molson Coors and TEAM Coalition partnered in 2024 for Rodeo Houston and Rodeo Austin. Hundreds of rodeo fans pledged to be responsible. 5 grand prize winners in Austin won Coors Banquet swag bags. Everyone who pledged to be responsible in Houston received a fountain drink or bottle of water, compliments of Aramark.

GLOBAL BEER RESPONSIBLE DAY

TEAM Coalition joined Anheuser-Busch at Madison Square Garden to celebrate Global Beer Responsible Day on October 1, 2024. Anheuser-Busch employees volunteered to staff responsible fan program for the preseason Rangers vs. Devils game.

The night highlighted the Anheuser-Busch partnership with MADD and Uber for Decide To Ride.

Madison Square Garden was a fitting location to highlight responsibility. During the 2024 fiscal year, 2,025 employees from Madison Square Garden, Radio City Music Hall, Sphere, and the Chicago Theatre became TEAM certified.