FY 2023 Marketing & Communications Year In Review
TEAM Coalition supports the responsible fan programs offered in all member organization venues including Live Nation amphitheaters, MLS stadiums, NASCAR tracks, NCAA venues, NBA arenas, NFL stadium, and NHL arenas. These programs are the result of the hard work and generosity of the venue employees, concessionaires, and alcohol beverage sponsors.
In 2023, several hundred-thousand fans pledged to prevent drunk driving and ensure a safe ride home for their friends and family.
The programs highlighted below demonstrate how TEAM Coalition works with our member organizations and partners to creatively educate fans about the role they play in alcohol responsibility.
Super Bowl LVII Responsible Fan Programs
TEAM Coalition joined the NFL, Anheuser-Busch and MADD to promote the Decide to Ride and Responsibility Has Its Rewards programs in Arizona for Super Bowl LVII.
A total of 450 fans shared their safe ride home plan across three events – Super Bowl Experience, Super Bowl Music Fest, and Super Bowl LVII. Randomly selected responsible fans received $200 gift cards for NFLShop.com as Responsibility Has Its Rewards prize winners.
EXAMPLES OF TEAM MANAGED DIGITAL RESPONSIBLE PLEDGE PROGRAMS
