Responsible Fans Win – NFL 2025 Season Success

With the NFL, TEAM Coalition works to promote alcohol responsibility on two major fronts – employee training in alcohol management and the Fans Don’t Let Fans Drive Drunk campaign encouraging fans to have a plan to prevent drunk driving. These collaborative efforts involve all 32 NFL teams, 30 stadiums, concessionaires, beer distributors, the nation’s largest brewers, broadcasters, law enforcement agencies, and traffic safety experts to promote the message of responsibility within the NFL fan base.

The 2025 NFL season was no exception. Join us in looking back on this season’s highlights…

TEAM Training in Effective Alcohol Management

16 of the 32 NFL teams (15 stadiums) certified their employees in TEAM’s alcohol management program – more than 10,000 employees.

7,300 of those employees are alcohol servers working for the concessionaires in the stadiums.  The remaining 2,700 certified employees work for the NFL team or stadium.

In 2025, nearly 40,000 employees in 142 sports and entertainment venues became TEAM certified. NFL training represented 23% of the total.

  • FY2025TrainingChart
  • FY2025TrainingPie

Responsibility Has Its Rewards

At that start of the 2025 season, we challenged the teams to accomplish a feat we had not seen since before the pandemic – have more than 100,000 NFL fans pledge to have a plan to prevent drunk driving.

The 106,358 pledges exceeded the goal and represented a 30% increase over last season.

At the end of the season, one responsible fan from each team was selected as the Responsible Fan for the Season. The Responsible Fans for the Season from the 32 teams were finalists in the RHIR Sweepstakes and entered into a drawing for the RHIR Sweepstakes Grand Prizes.

5 teams stood out above the rest…

12 teams engaged their fans through digital pledge programs hosted by TEAM:

Congratulations to the Grand Prize Winners of the 2025 Responsibility Has Its Rewards Sweepstakes:

  • Monica Ramirez, Responsible Fan of the Season from the Miami Dolphins is heading to Draft Day in April, hosted by the Pittsburgh Steelers.

  • Ted Rosenberg, the Philadelphia Eagles Responsible Fan for the Season, will be attending the 2026 Hall of Fame Game.

Fans Don’t Let Fans Drive Drunk for Super Bowl LX

For over a decade TEAM Coalition has partnered with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) on the Fans Don’t Let Fans Drive Drunk safety initiative surrounding the Super Bowl.

For Super Bowl LX – NHTSA media messaging helped to expand outreach to fans, encouraging them to plan and designated a sober driver before the game starts.

A game plan is the key to success. Make your own plan before kickoff by designating a sober driver. 🏈 Fans Don’t Let Fans Drive Drunk.

Super Bowl LX at Levi’s Stadium

While the Seahawks and Patriots played on the field – we engaged with hundreds of responsible Super Bowl fans at Levi’s Stadium who shared their safe ride plan with us.

Decide to Ride (DTR) is an Anheuser-Busch program run with their partners – MADD and Uber. DTR rewards fans for enjoying responsibly and having a safe ride plan.

  • SBPics01
  • SBPics05
  • SBPics07
  • SBPics08
  • SBPics09

A total of 781 fans accessed the Decide to Ride program via multiple channels during SBLX:

  • Super Bowl Experience February 2-9 at Moscone Center in San Francisco

  • The NFL OnePass App for ticketholders

  • On the concourse alongside guest services at Levi’s Stadium during SBLX

2 Responsible Fans of the Day from Super Bowl Experience received a $200 NFLShop.com gift card

  • Miguel-Antonio Larios

  • Terrence Nguyen

5 Responsible Fans of the Game from SBLX received a $200 NFLShop.com gift card

  • Daniel P

  • Jose Velazquez

  • Barrie Brent

  • Emily W

  • Bino O

  • SBPics10
  • SBPics02
  • SBPics03
  • SBPics04

Thank you to all of our partners and the fans for making this season such a success. Looking back one thing is clear – Responsible NFL Fans Win!

Back to Editorials & Articles
TEAM Coalition