TEAM Coalition and TTI partner for U in the Driver Seat Symposium


(L to R):

(Top Row): First Place: Texas A&M University-Kingsville             (Bottom Row):  Second Place: University of Texas, Arlington; Third Place: University of Texas, Dallas

For the third consecutive year, TEAM Coalition attended the U in the Driver Seat (UDS) Symposium hosted by the Texas A&M Transportation Institute (TTI) on April 6 and 7, 2018 in Dallas, TX. The peer-to-peer program seeks to give college students the tools and information to educate their peers about the dangers of impaired driving. The message for the symposium was “Be the DUDE – Designated Unimpaired Driver Extraordinaire.”

At the conference, TEAM Coalition provided information about responsible drinking, designated driver programs and the partnership between TEAM and the NCAA. TEAM and TTI partnered for a video competition where the students had a week to prepare a video, prior to the conference, about traffic safety messaging and then post it on social media. The videos were judged by a panel of five judges who gave points for creativity, quality of the video, messaging and social media interaction. The students from the winning school each received a Virtual Reality headset, second place won Echo Dots and third place won Google Chromecasts.

Click here to view the winning video.

Students also signed a responsibility wall pledging to “Be The DUDE”, which was a pledge to never drive impaired, always have a safe ride home and buckle up every trip, every time. They received a free souvenir photo after signing the pledge.

UDS 2018-04-06 19-13-34PM
UDS 2018-04-07 13-07-58PM
UDS 2018-04-07 17-27-06PM

For more information on the NCAA, go to
U in the Driver Seat
U in the Driver Seat is a peer to peer education program for college students dedicated to reducing their number one killer – car crashes. For more information on the program, go to
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or