TEAM Coalition and TTI partner for U in the Driver Seat Symposium


For the second year, TEAM Coalition attended a three-day symposium in Austin, TX for the U in the Driver Seat (UDS) Symposium hosted by the Texas A&M Transportation Institute (TTI) from April 6 to April 8, 2017 . The peer-to-peer program seeks to give college students the tools and information to educate their peers about the dangers of impaired driving. The message for the symposium was “Be the DUDE – Designated Unimpaired Driver Extraordinaire.”

At the conference, TEAM Coalition provided information about responsible drinking, designated driver programs and the partnership between TEAM and the NCAA. TEAM also provided two contests at the conference. The first was a 24-hour social media contest that encouraged the students to work together with their leadership team and spread the message “Be the DUDE, Never Drive Impaired” on Twitter and Instagram by using their leadership team hashtag. Points were tallied for each post, tweet, like, video view, share, and comment that included the school hashtag. Over 5,700 Responsibility Hashtags were tallied at the end of the competition. The winning leadership team each received a Virtual Reality Headset.

The second contest TEAM held was a video contest that encouraged the students to make a 30-second video featuring the message, “Stepping Up in Tough Situations, Never Drive Impaired.” With seven universities submitting videos, TEAM and UDS Staff choose 2 winners, first place each received Virtual Reality Headsets and the runner-up each received Google Chromecast.

Social Media Challenge

(Virtual Reality Headset)


Video Contest Winners

First Place
(Virtual Reality Headset)
The University of Texas at Dallas
Second Place
(Google Chromecast)
The University of Texas at Arlington


For more information on the NCAA, go to

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or


(L to R):

(Top): Blue_Crew wins social media contest. (Lower Left):  University of Texas, Dallas earns first place in video contest. (Lower Right):  University of Texas, Arlington earns second place in video contest.