Responsible NASCAR Fans at Texas Motor Speedway

11/07/2016

Responsible fans earned valuable rewards at the AAA Texas 500 at Texas Motor Speedway on November 6, 2016. The race marks the first time the track, NASCAR and TEAM Coalition have partnered to promote responsible drinking and traffic safety.

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Before the race, 105 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the O’Reilly Auto Parts 500 at Texas Motor Speedway on April 9, 2017.

While we want every fan that comes to Texas Motor Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority. With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.Eddie Gossage, President, Texas Motor Speedway
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Texas Motor Speedway

With a crowd capacity in excess of 190,000, Texas Motor Speedway is among the largest sports stadiums in the United States and features an array of amenities, including the world’s largest, high-definition LED video board, that make it one of the premier venues in the world of sports. Known as “The Great American Speedway!,” the 1.5-mile superspeedway located in Fort Worth plays host to two races in the NASCAR Sprint Cup Series, XFINITY Series and Camping World Truck Series as well as one in the Verizon IndyCar Series. The attendances for the NASCAR Sprint Cup events since the facility opened in 1997 annually rank among the nation’s largest sporting events and also are the largest-attended, single-day sporting events in Texas. Since opening, Texas Motor Speedway has had an annual economic impact of approximately $300 million to the North Texas region. Texas Motor Speedway is owned and operated by Speedway Motorsports, Inc., a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit www.texasmotorspeedway.com

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.