National TEAM Up 2 Win!® Program Rewards Responsible Fans in 2018


TEAM Coalition celebrated both the NCAA® Men’s and Women’s Final Four® with the 10th year of the organization’s drunk driving prevention initiative, TEAMUp2Win!®. NCAA, the National Highway Traffic Safety Administration (NHTSA) and TEAM Coalition partnered to capitalized on the excitement of the 2018 NCAA Men’s and Women’s Final Four and encouraged fans to celebrate responsibly. To participate in TEAMUp2Win!, individuals made the pledge to:

  • Never drive drunk
  • Always have a designated driver
  • Never provide alcohol to anyone under 21 years of age
  • Always buckle up every trip every time

6,195 fans across the country made the pledge this year. Each had a chance to win one of two grand prizes, a trip for two to the 2018 NCAA Men’s Final Four and a trip for two to the 2018 NCAA Women’s Final Four, provided courtesy of the NCAA and TEAM Coalition.

The Men’s Final Four prize winner was Chris Brady. He traveled from Kentucky to San Antonio, TX and received a pair of tickets to the 2018 NCAA Men’s Final Four games on Saturday, March 31 and the championship game on Monday, April 2 at the Alamodome.

The Women’s Final Four prize winner was Keith Logue. He traveled from Texas to Columbus, OH and received two tickets to the 2018 NCAA Women’s Final Four games on Friday, March 30 and the championship game on Sunday, April 1 at Nationwide Arena.

TEAM Coalition was also an on-site partner with the NCAA for all the festivities surrounding both the Men’s and Women’s Final Four competitions. More than 2,800 fans made the pledge to be responsible at the three-day, outdoor March Madness Music Festival and the four-day indoor Fan Fest presented by Capital One at the Henry B. Gonzalez Convention Center in San Antonio.

Another 1,200 fans made their pledge never to drive drunk and always to have a designated driver at the Tourney Town™ presented by Capital One at the Greater Columbus Convention Center. Every fan who pledged to be responsible received a free souvenir photo and a small giveaway. Thanks to our partnering with NHTSA, we also reminded fans over 21 years of age that “Buzzed Driving is Drunk Driving” and those under 21 were reminded to “Buckle Up Every Trip, Every Time”.


[NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]
TEAMUp2Win! reaches fans beyond the basketball arena, reminding them to celebrate NCAA® March Madness® responsibly.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
As a member of TEAM Coalition, the NCAA is very excited to partner with the TEAMUp2Win! promotion, and to encourage fans of NCAA March Madness to make their responsibility pledges so that all basketball fans can safely enjoy the games!<span class="su-quote-cite">Mary Wilfert, Associate Director, NCAA Sport Science Institute</span>
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit and for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, the National Highway Traffic Safety Administration, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association. For more information visit or

(L to R):

(L to R): Kevin Ross, TEAM Coalition; Jessica Wagner, NCAA; David Brady, Guest of Winner; Chris Brady, NCAA Men’s Final Four TEAM Up 2 Win! Sweepstakes Winner; Keith Logue, Women’s Final Four TEAM Up 2 Win! Sweepstakes Winner; Susan Logue, Guest of Winner


• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash