Seattle Sounders FC Host Cascadia Responsibility Challenge

08/22/2016

Supporters who attended the Seattle Sounders FC match versus the Portland Timbers on August 21, 2016 enjoyed a dominant 3-1 performance by the home side at CenturyLink Field.

Before the match kicked off, supporters helped Sounders FC earn points in the Cascadia Responsibility Challenge, a friendly competition presented by Budweiser and el Jimador to find out which club can sign up the most Good Sports – designated drivers for their group – as well as responsible drinkers who promise never to drive drunk. Responsible supporters autographed a larger-than-life soccer ball and received a free souvenir photo.

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CLICK HERE TO SEE ALL OF THE PHOTOS ON FACEBOOK!

Each designated driver is worth three points in the competition. That afternoon, 911 supporters took the Good Sport Designated Driver Pledge, and an additional 193 made the el Jimador responsible fan pledge for a total of 2,926 points earned. The Cascadia Responsibility Challenge winner will be the club with the most points at the end of the season. Click here to see the Challenge Standings.

Seattle Sounders FC, Budweiser, el Jimador and TEAM Coalition partnered to promote responsible drinking at CenturyLink Field in Seattle, WA encouraging supporters to become designated drivers.

One of Major League Soccer’s top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message. We’re pleased to work with TEAM Coalition to promote responsible habits.Don Garber, Commissioner, Major League Soccer
Seattle Sounders FC
For more information, see SoundersFC.com
Anheuser-Busch
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.
Brown-Forman
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer.   For more information go to www.Brown-Forman.com 
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2015 NATIONAL DATA:
  • 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
Author:
TEAM Coalition