Seattle Sounders FC Recognized as Winners of Cascadia Responsibility Challenge


SEATTLE, WA (03/15/2013) – Seattle Sounders FC was recognized at a luncheon today for winning the Cascadia Responsibility Challenge with the Portland Timbers and the Vancouver Whitecaps FC. Representatives from the Seattle Sounders FC, Staff Pro, Brown-Forman, Anheuser-Busch and TEAM Coalition gathered for the celebration.The Cascadia Responsibility Challenge tracked the number of fans who pledged to be designated drivers at all the 2012 regular season home games for all three clubs. Each fan who pledged to be a designated driver at CenturyLink Field earned Seattle Sounders FC three points in the Challenge. Fans who made the online pledge to be responsible by promising to never drive drunk and always have a designated driver as well as fans who “liked” posts about the Challenge on the clubs’ Facebook pages earned the clubs one point. Sounders FC earned a total of 12,844 points as compared to the 7,285 points earned by the Portland Timbers and 1,256 points earned by the Vancouver Whitecaps FC. Click here to see the final standings of the Cascadia Responsibility Challenge.

Seattle Sounders FC won the Cascadia Responsibility Challenge. They were recognized by TEAM Coalition, Brown-Forman and Anheuser-Busch on March 15, 2013.

(left to right) Bryon Peterson, Brown-Forman; Bill Parsons, Staff Pro; Brooke Roth, Anheuser-Busch; Brad Posten, Seattle Sounders FC; Aaron Endresen, Anheuser-Busch; Jill Pepper, TEAM Coalition; Daryl Niles, Seattle Sounders FC

Seattle Sounders FC, CenturyLink Field, Anheuser-Busch and Brown-Forman have been working together successfully to offer fans the responsibility programs for many seasons. In 2012 Seattle Sounders FC had the most fans in MLS pledge to be designated drivers.

“We’re pleased to work with Seattle Sounders FC, TEAM Coalition and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”

“We are excited to work with the other members of TEAM Coalition and build upon our efforts to encourage responsible drinking,” said Brown-Forman’s Director of Corporate Responsibility, Rob Frederick. “Sporting events and concerts should be safe and fun for everyone, and I believe through collaboration we can more effectively promote positive fan behavior.”

“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Cascadia Responsibility Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the Major League Soccer, Major League Baseball, NASCAR, the National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

About Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit

About Brown-Forman
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer. For more information go to