Responsible Sporting KC Fans Rewarded -

05/26/2013

Responsibility Has Its Rewards:
Responsible Sporting KC Fans Rewarded
at Match Versus Houston Dynamo

Fans who attended the Sporting KC game versus the Houston Dynamo were treated to a hard fought contest between two rival clubs that ended in a 1-1 tie. 2,347 fans also helped Sporting KC earn points in the Budweiser Good Sport Designated Driver Challenge against the Houston Dynamo and FC Dallas. This number includes 207 fans who pledged to be Good Sports – designated drivers for their group – and 2,140 fans who “Liked” Sporting KC’s responsibility messages on Facebook.Each designated driver is worth 3 points in the challenge while Facebook “Likes” are worth 1 point. The Budweiser Good Sport Designated Driver Challenge winner will be the club with the most points at the end of the season. With support from fans at this rivalry game, Sporting KC has taken a significant lead in the Challenge Standings.

Sporting KC, Budweiser and TEAM Coalition partnered to promote responsible drinking and traffic safety at Sporting Park, encouraging fans to become designated drivers.

NATIONAL CAMPAIGN: Responsibility Has Its Rewards^™RHIR PARTNERS INCLUDE:

Sporting KC
Budweiser
TEAM Coalition

Click here to see all the Sporting KC fan photos on Facebook

WHO: Fans and the Community

WHAT: Sporting KC, Budweiser and TEAM Coalition invited fans to take the pledge to be responsible soccer fans, which means never driving drunk, always having a designated driver and buckling up – every trip every time. Responsible fans autographed a larger-than-life soccer ball and received a free souvenir photo.

Sporting KC fans support their favorite MLS club in the Budweiser Good Sport Designated Driver Challenge.

WHERE: Sporting Park, Sporting KC vs. Houston Dynamo

WHEN: Sunday, May 26, 2013

Sporting KC:
http://www.SportingKC.com/

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org orwww.RHIR.org.

Anheuser-Busch:
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com

US DOT / NHTSA 2011 NATIONAL DATA:

In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.