|Responsible fans earned valuable rewards at Sunday’s AAA 400 at Dover International Speedway. The track, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Dover International Speedway.
224 fans made the pledge to be a Good Sport – the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, a bottle of Aquafina water, and a chance to be selected as the Designated Driver for the race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the next NASCAR Sprint Cup Series™ race at Dover International Speedway.
The Designated Driver for the Race from the June 2014 Sprint Cup Series race at Dover International Speedway, Bonnie Nicholson, received two tickets and two VIP Experiences to the September 28 AAA 400 race. Nicholson and her guest enjoyed a behind-the-scenes experience before the race on Sunday.
“While we want every fan that comes to Dover International Speedway to enjoy things as much as they can, safety is always the top priority,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “With that in mind, the fans that chose to serve as designated drivers for their family or friends this past weekend should be commended.”
“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the race. This partnership with Dover International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.” “The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About Dover International Speedway
Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also hosts the annual Firefly Music Festival on its property each summer. Produced by Chicago-based Red Frog Events, the four day event features more than 100 bands on seven stages in The Woodlands at Dover International Speedway. For further information, log on to www.DoverMotorsports.com.
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or www.ResponsibilityHasItsRewards.org