|Responsible pro racing fans earned valuable rewards at Saturday’s NASCAR Nationwide Series Ford EcoBoost 300 and Sunday’s NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway. Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Homestead-Miami Speedway.Before the races, 66 NASCAR fans made the pledge to be a designated driver for their group on Saturday and 151 NASCAR fans made the pledge on Sunday. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Budweiser prize pack along with two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Homestead Miami Raceway on November 16, 2014.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Homestead-Miami Speedway
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Budweiser and TEAM invited fans to make the pledge to:
- Be a Designated Driver or Always Have A Designated Driver
- Never Drive Drunk
“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the race. This partnership with Homestead-Miami Speedway, TEAM and race fans displays our collective responsibility to help keep our roads safe.” Anheuser-Busch and its wholesalers promote responsible drinking among professional racing fans by implementing Budweiser Good Sport fan responsibility programs with Homestead-Miami Speedway.
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
WHERE: Homestead-Miami Speedway
WHEN: Saturday November 16 and Sunday, November 17, 2013
US DOT / NHTSA 2012 NATIONAL DATA:
- In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.