Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 26, 27 and 28, 2017) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Snake Pit Presented by Coors Light on race day.
Throughout the weekend, more than 1,300 fans made the pledge to be responsible – never to drive drunk and end their night with a safe ride home. Fans who made the pledge received a free souvenir photo and instant prizes.
US DOT / NHTSA 2015 NATIONAL DATA:
• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.