Responsible Indianapolis 500 Fans End The Night With A Safe Ride Home -

05/29/2018

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 25, 26 and 27, 2018) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake Pit Presented by Coors Light on race day Sunday.

33605794_10156623047310572_1048038222849900544_n

33581505_10156623035310572_1971270648902713344_n

33577133_10156623037500572_8584446547213680640_n

33575469_10156623057070572_2301496601094389760_n

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

Throughout the weekend, more than 1,384 fans made the pledge to be responsible – never to drive drunk and end their night with a safe ride home. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes. Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 673 photos taken before the race were viewed 1,351 times, an average of 2 views per photo.

We thank those race fans who signed the pledge to be responsible, to never drive drunk and always have a designated driver during race weekend at the Indianapolis Motor Speedway. It’s important to be responsible when choosing to consume alcohol, and always having a designated driver helps ensure safe travels home after a great day at the racetrack.J. Douglas Boles, Indianapolis Motor Speedway President

We believe that with great beer comes great responsibility and we were thrilled to partner with the Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility during the Indy 500 weekend of events. For many fans, enjoying a beer on race day is part of the Indy 500 experience, and we wanted to encourage fans to enjoy the race responsibly and ensure they had a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, brewers and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Indianapolis Motor Speedway

The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world’s largest single-day annual sporting event, since 1911 and also is the site of the Brickyard 400.

IMS is the world’s largest spectator sporting facility and is the only venue to stage annual races in the Verizon IndyCar Series, Monster Energy NASCAR Cup Series, NASCAR XFINITY Series, TUDOR United SportsCar Championship and MotoGP.

MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include MillerCoors, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jacksonteamcoalition