Responsible Los Angeles Rams Fans Rewarded by Corona Extra -

01/05/2017

Responsible Rams fans had the chance to sign an autograph wall and pose for a souvenir photo at five Los Angeles Rams games at the LA Memorial Coliseum during the 2016 season. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the following games:

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

Hundreds of fans at each game made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. One randomly selected responsible fan was selected as the grand prize winner each week as part of the RHIR sweepstakes. The prize will include a $250 NFLShop.com gift card.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to work with an organization that has a long history of success in both training facility employees and encouraging responsible fan behavior. Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division

The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Constellation Brands Beer Division

Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The company’s beer portfolio includes Corona Extra (the #1 imported beer in the U.S.), Corona Light (the #1 imported light beer in the U.S.), Modelo Especial (the #2 imported beer in the U.S.), Negra Modelo, Pacifico and Victoria beer brands. For more information, please visit www.cbrands.com

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jacksonteamcoalition