Responsible Fans at the 2019 NCAA Women’s College World Series


TEAM Coalition traveled to USA Softball Hall of Fame Stadium in Oklahoma City, OK for the 2019 NCAA Women’s College World Series from May 30 to June 2, 2019. With alcohol served, TEAM was there to reward fans who made the Responsibility Has Its Rewards pledge to:

• Buckle Up – Every Trip, Every Time
• Never Drive Drunk
• Always Have a Designated Driver

Fans from all over the country traveled to Oklahoma City, OK to cheer on their favorite teams and watch some high level softball. TEAM asked fans to make the Responsibility Has Its Rewards pledge by autographing the responsibility wall and smiling for a souvenir photo.

Over 430 fans made the responsibility pledge while enjoying the pre-game festivities at WCWS Fan Fest before each game. The 170 photos taken were viewed a total of 391 times, an average of  2.3 views per photo. The championships were perfectly timed with the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA) high visibility enforcement campaign for seat belts called Click It Or Ticket. All photos included either the Click It Or Ticket message to encourage fans to buckle up or the Buzzed Driving is Drunk Driving message to prevent drunk driving.

WCWS 2019-05-30 10-14-08AM
WCWS 2019-06-01 11-00-01AM
WCWS 2019-06-01 12-52-00PM

As a member of TEAM Coalition, the NCAA is very excited to partner with the Responsibility Has Its Rewards promotion, and to encourage fans of NCAA championships to make their responsibility pledges so that all softball fans can safely enjoy the games!Jessica Wagner, Associate Director of Prevention and Health Promotion, NCAA Sport Science Institute
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the leagues, stadiums and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
For more information, see
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.