Responsible Fans at the 2018 NCAA Women’s College World Series


TEAM Coalition traveled to ASA Hall of Fame Stadium in Oklahoma City, OK for the 2018 NCAA Women’s College World Series from May 31 to June 3, 2018. TEAM asked fans to make the Responsibility Has Its Rewards pledge by autographing the larger-than-life responsibility softball and smiling for a souvenir photo.

This year, the United States Department of Transportation, National Highway Traffic Safety Administration (NHTSA) seat belt safety message was included on the borders of the photos. The “Click It Or Ticket” message was perfectly aligned with the high visibility enforcement effort which ran for two weeks book ending the Memorial Day holiday.

Fans from all over the country gathered to watch the Florida State Seminoles take on the Washington Huskies in the WCWS final. Florida State earned its first softball championship by winning Game 2 8 to 3.

Over 2,318 fans made the responsibility pledge while enjoying the pre-game festivities at WCWS Fan Fest before each game. The 737 photos taken were viewed a total of 5,830 times, an average of 7.9 views per photo.

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The TEAM Coalition effort to contribute to a safe and exciting fan experience benefits us all – the fans, players and sports leagues alike. TEAM recognizes that most fans come out to enjoy the thrill of the competition, and that irresponsible alcohol use can detract from that experience. By engaging us all in this effort, and rewarding positive fan behavior, TEAM scores!

Mary Wilfert, Associate Director of Education Outreach, National Collegiate Athletic Association
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the leagues, stadiums and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
For more information, see
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.