TEAM Coalition traveled to ASA Hall of Fame Stadium in Oklahoma City, OK for the 2018 NCAA Women’s College World Series from May 31 to June 3, 2018. TEAM asked fans to make the Responsibility Has Its Rewards pledge by autographing the larger-than-life responsibility softball and smiling for a souvenir photo.
This year, the United States Department of Transportation, National Highway Traffic Safety Administration (NHTSA) seat belt safety message was included on the borders of the photos. The “Click It Or Ticket” message was perfectly aligned with the high visibility enforcement effort which ran for two weeks book ending the Memorial Day holiday.
Fans from all over the country gathered to watch the Florida State Seminoles take on the Washington Huskies in the WCWS final. Florida State earned its first softball championship by winning Game 2 8 to 3.
Over 2,318 fans made the responsibility pledge while enjoying the pre-game festivities at WCWS Fan Fest before each game. The 737 photos taken were viewed a total of 5,830 times, an average of 7.9 views per photo.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
