Responsible Portland Timbers Supporters Rewarded at Cascadia Responsibility Challenge Match


Responsibility Has Its Rewards:
Responsible Portland Timbers Supporters Rewarded at Match Versus Seattle Sounders FC
Timbers supporters were treated to an instant classic with a 4-4 draw against Seattle Sounders FC on Saturday, April 5th at Providence Park. The Timbers, el Jimador, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety through the Cascadia Responsibility Challenge.Timbers supporters helped the club earn points in the Challenge in several ways. First, supporters pledged to be a Good Sport – a designated driver for their group at the match. Designated drivers are over 21 years of age and promise not to drink alcohol at the match. Other supporters who are over 21 and chose to drink at the match promised to never drive drunk and always have designated drivers. Finally, more than 2,100 liked the Facebook post from Timbers FC about the challenge. All these responsible supporters earned the Timbers points in the Cascadia Responsibility Challenge. Responsible supporters at the match had the opportunity to autograph a larger-than-life soccer ball and receive a free souvenir photo.

  • Portland Timbers
  • el Jimador
  • Budweiser
  • TEAM Coalition (Techniques for Effective Alcohol Management)

Click here to see all the Timbers supporters photos on Facebook

WHO: Supporters and the Community

WHAT: Portland Timbers, el Jimador, Budweiser and TEAM Coalition invited supporters to take the pledge to be responsible, which means never driving drunk, always having a designated driver and buckling up – every trip every time. Responsible supporters autographed a larger-than-life soccer ball and received a free souvenir photo.


WHERE: Providence Park, Portland Timbers FC vs. Seattle Sounders FC

WHEN: Saturday, April 5, 2014

Portland Timbers:

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit, or

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer. For more information go to


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.