Responsible Fans Rewarded at Pocono Raceway

06/04/2018

Responsible fans were rewarded at the Pocono 400 at Pocono Raceway on June 3, 2018. The track, NASCAR, Busch NA and TEAM Coalition partnered to promote responsible alcohol consumption and fan behavior.

391 fans made the pledge to be responsible drinkers. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 221 photos taken before the race were viewed 690 times, an average of 3.1 views per photo.

All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two at the Gander Outdoors 400 Monster Energy NASCAR Cup Series race on July  21, 2018.

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The safety of our fans is a top priority. We consider all race fans who visit ‘The Tricky Triangle’ as members of our extended Raceway Family. While they all hold a special place in our heart, we are especially proud of all the fans who pledged to be designated drivers today. We thank them for being responsible and for helping to get our ‘family’ members home safely after a great day at the track.Brandon Igdalsky, President/CEO, Pocono Raceway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Kansas Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
TEAM Coalition

US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

 

TEAM Coalition