Responsible fans were rewarded at the Pocono 400 at Pocono Raceway on June 3, 2018. The track, NASCAR, Busch NA and TEAM Coalition partnered to promote responsible alcohol consumption and fan behavior.
391 fans made the pledge to be responsible drinkers. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes. Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 221 photos taken before the race were viewed 690 times, an average of 3.1 views per photo.
All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two at the Gander Outdoors 400 Monster Energy NASCAR Cup Series race on July 21, 2018.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash