Responsible Fans Rewarded at Phoenix Raceway


The Monster Energy NASCAR Cup Series™ made its way to Arizona for the Camping World 500 at Phoenix Raceway on March 19, 2017. Before the green flag waved, fans at the track were given the opportunity to earn valuable rewards by taking the Busch NA Good Sport pledge. The race marks the fifth consecutive race that Phoenix Raceway, Anheuser-Busch, Hensley Beverage Company, Americrown and TEAM Coalition have come together to promote responsible drinking and traffic safety.


Before the race, 406 fans made the Busch NA Good Sport pledge – a promise to not drink alcohol at the event and serve as the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the Can-Am 500 at Phoenix Raceway on November 12, 2017.

The Designated Driver for the Race from the 2016 Can-Am 500, Ken Grum, received a pair of tickets and a behind-the-scenes experience for himself and his guest before the Camping World 500.


Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Daytona International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Phoenix International Raceway
TEAM Coalition

• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(left to right) Alex Ozenberger, TEAM Coalition; Patricia Grum, Guest of Winner; Ken Grum, Responsibility Has Its Rewards Sweepstakes Winner; Jason LaGosh, NASCAR; Heather Hittenberger, Hensley Beverage Company; Rishi Nigam, Americrown

TEAM Coalition