Responsible Fans Rewarded at Phoenix International Raceway

(left to right) Scottie Brown, Responsibility Has Its Rewards Sweepstakes Winner; Gregory Brown, guest of winner; Dan Klenetsky, NASCAR; Kimberly Mika, TEAM Coalition
11/17/2015

Responsible fans earned valuable rewards at Sunday’s Quicken Loans Race for Heroes 500 at Phoenix International Raceway (PIR). The race marks the second time the track, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety.

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Before the race, fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Phoenix International Raceway.

The Designated Driver for the Race from the CampingWorld.com 500 last March, Scottie Brown, received a pair of tickets and a behind-the-scenes experience before the Quicken Loans Race for Heroes 500.

Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Bud Light Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Phoenix International Raceway, TEAM Coalition and race fans displays our commitment to keeping our roads safe.Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

 

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TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition