NBA Embraces the Responsibility Has Its Rewards National Campaign at 2013 NBA All-Star Game and Jam Session

RHIR Partners with NBA at the 2012 NBA All-Star Jam Session<br>in Orlando, FL
NBA Embraces the Responsibility Has Its Rewards
National Campaign at 2013 NBA All-Star Game and Jam Session
in Houston, TX
The National Basketball Association (NBA), Budweiser and TEAM Coalition partnered on the
Responsibility Has Its Rewards (RHIR) national campaign for the 2013 NBA All Star Game and Jam Session.Twila Gass, the lucky Designated Driver for the Season from the Dallas Mavericks attended the 2013 All-Star Game at the Toyota Center in Houston, TX as the first prize winner of the NBA Responsibility Has Its Rewards sweepstakes for designated drivers. The prize package included airfare, hotel accommodations and a pair of tickets to the NBA All-Star Saturday Night, as well as the 2013 NBA All-Star Game, compliments of TEAM Coalition and the NBA.

(l to r) representative, Jill Pepper, executive director of TEAM Coalition; <b>Terry Long</b>, Designated Driver for the Season for the Indiana Pacers; her husband, Doug Long; Jim Cawley, Senior Vice President of Security for the NBA
(l to r) Cynde Bard, Corporate Social Responsibility Coordinator for Silver Eagle Distributors; Jim Cawley, Senior Vice President of Security for the NBA; Twila Gass, Designated Driver for the Season for the Dallas Mavericks; her guest, Bob GassAurelio Ruelas, Regional Director of Corporate Social Responsibility for Anheuser-Busch;Morgan Holleran, Event Manager for TEAM Coalition

View Fan Photos from the 2013 NBA All-Star Jam Session

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

FAMILY MESSAGE: Buckle Up – Every Trip, Every Time™

ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™


  • National Basketball Association
  • Budweiser
  • TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Fans and the Community



WHAT: The NBA, Budweiser and TEAM Coalition invited fans to make the Responsibility Has Its Rewards pledge to:

  • Always Have A Designated Driver
  • Never Drive Drunk
  • Always Buckle Up Every Trip Every Time
  • Never Provide Alcohol to Anyone Under 21

4,781 Fans made the Responsibility Has Its Rewards Pledge at the Toyota Center, Budweiser Discovery Green, and the NBA Jam Session at the George R. Brown Convention Center. Fans who pledged autographed a larger-than-life basketball and received a souvenir photo with a branded frame including the campaign partners’ logos and the campaign’s responsibility message.

Thank you to the Houston Texans employees Eber Lopez, Quincy Marvin, Shelley Landry, Vanessa Garza, and Holly Daigle that encouraged more than 4,781 NBA All Star fans to be responsible.

Thank you to the Houston Dynamo employees Raymond Garcia, Helen Hernandez, Patrick McNeil and Debbie Soto.

We could not have done it without you!

WHERE: NBA Jam Session at the George R. Brown Convention Center in Houston, TXWHEN: Wednesday, February 12 through Sunday, February 17, 2013

National Basketball Association:

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment

Anheuser-Busch: For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit


  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.