|The National Basketball Association (NBA), Budweiser and TEAM Coalition partnered on the
Responsibility Has Its Rewards (RHIR) national campaign for the 2013 NBA All Star Game and Jam Session.Twila Gass, the lucky Designated Driver for the Season from the Dallas Mavericks attended the 2013 All-Star Game at the Toyota Center in Houston, TX as the first prize winner of the NBA Responsibility Has Its Rewards sweepstakes for designated drivers. The prize package included airfare, hotel accommodations and a pair of tickets to the NBA All-Star Saturday Night, as well as the 2013 NBA All-Star Game, compliments of TEAM Coalition and the NBA.
(l to r) Cynde Bard, Corporate Social Responsibility Coordinator for Silver Eagle Distributors; Jim Cawley, Senior Vice President of Security for the NBA; Twila Gass, Designated Driver for the Season for the Dallas Mavericks; her guest, Bob Gass; Aurelio Ruelas, Regional Director of Corporate Social Responsibility for Anheuser-Busch;Morgan Holleran, Event Manager for TEAM Coalition
View Fan Photos from the 2013 NBA All-Star Jam Session
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up – Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Basketball Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The NBA, Budweiser and TEAM Coalition invited fans to make the Responsibility Has Its Rewards pledge to:
- Always Have A Designated Driver
- Never Drive Drunk
- Always Buckle Up Every Trip Every Time
- Never Provide Alcohol to Anyone Under 21
4,781 Fans made the Responsibility Has Its Rewards Pledge at the Toyota Center, Budweiser Discovery Green, and the NBA Jam Session at the George R. Brown Convention Center. Fans who pledged autographed a larger-than-life basketball and received a souvenir photo with a branded frame including the campaign partners’ logos and the campaign’s responsibility message.
Thank you to the Houston Texans employees Eber Lopez, Quincy Marvin, Shelley Landry, Vanessa Garza, and Holly Daigle that encouraged more than 4,781 NBA All Star fans to be responsible.
Thank you to the Houston Dynamo employees Raymond Garcia, Helen Hernandez, Patrick McNeil and Debbie Soto.
We could not have done it without you!