Major League Soccer (MLS), HEINEKEN USA and TEAM Coalition encouraged supporters to be responsible while attending the 2017 MLS All-Star Game and Soccer Celebration on Wednesday, August 2, 2017 at Soldier Field in Chicago, IL. Two sweepstakes winners had the ultimate MLS supporter experience.
Responsibility Has Its Rewards is a league-wide sweepstakes that rewards one randomly-selected supporter who pledged to be a designated driver during the previous season with a trip to the MLS All-Star Game. This year’s winner is Mike Lambert, a responsible San Jose Earthquakes supporter who attended the MLS All-Star Game with his guest, Marilyn Lambert.
The Elevate Your Match Day sweepstakes, presented by Heineken, ran during the 2016 MLS Playoffs. Supporters took an online pledge that said “If You Drink, Never Drive” for the chance to join the MLS All-Stars in Chicago. The winner was Angie McIntosh, a Columbus Crew SC supporter who brought along her guest, Jillian McIntosh.
These lucky winners served as representatives of the 36,346 MLS supporters who pledged to be responsible through the two programs.
Before the match, 263 supporters pledged to be responsible at the Soccer Celebration. Everyone who made the pledge to never drive drunk had the opportunity to autograph the responsibility wall and receive a free souvenir photo displaying the responsibility message along with All-Star images. One lucky fan was selected at random to win an MLS All-Star jersey during halftime of the match.
MLS clubs promote responsible drinking among soccer supporters by implementing designated driver programs at their stadiums throughout the season and training employees in effective alcohol management.
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.