MLB, Budweiser and TEAM Coalition Reward Designated Driver at 2017 World Series Game 1

10/25/2017

Los Angeles, CA (10/25/2017) – For one very lucky and responsible Los Angeles Dodgers fan, last night’s World Series® game will forever be treasured as an incredible baseball memory. Seeing her first Dodgers World Series game in 29 years, Jennifer Wells, from Irvine, CA, cheered loudly for her beloved Dodgers from inside Dodger Stadium. Ms. Wells and her guest received tickets to the game as her reward for being a responsible fan. She was one of the two grand prize winners of the League-wide “Responsibility Has Its Rewards” sweepstakes to celebrate designated drivers. Ms. Wells was randomly chosen from nearly 28,000 Dodger fans who pledged to be designated drivers at Dodger Stadium this season, ensuring safe rides home for their friends and family.

For the 14th consecutive season, MLB, Techniques for Effective Alcohol Management (TEAM) Coalition and Budweiser have joined together to make fans aware of the designated driver programs offered at MLB ballparks. The designated driver programs and the “Responsibility Has Its Rewards” (RHIR) sweepstakes promote safer roads by encouraging responsible drinking and positive fan behavior.

Budweiser and its wholesaler partners promote responsible drinking among baseball fans by implementing Budweiser Good Sport fan responsibility programs in 21 MLB ballparks throughout the season. Budweiser is an official sponsor of Major League Baseball and the 2017 World Series.

As the Dodgers Designated Driver for the Season, Ms. Wells received two tickets for Game One of the 2017 World Series®, was recognized on the video scoreboard and met MLB and Club officials. The Houston Astros Designated Driver for the Season, Gabby Zavala of Fresno, TX, will attend Game Three of the World Series® at Minute Maid Park as the other RHIR sweepstakes grand prize winner.

During the 2017 MLB regular season, more than 560,000 baseball fans planned ahead and made a responsible, winning play by pledging to be designated drivers.

The top five MLB Clubs for designated drivers in 2017 are:

  • St. Louis Cardinals:  72,519 designated drivers
  • San Diego Padres:  44,171 designated drivers
  • Milwaukee Brewers:  40,534 designated drivers
  • Detroit Tigers:  31,446 designated drivers
  • Toronto Blue Jays:  29,172 designated drivers
The safety of our fans is paramount throughout the season and the Budweiser Good Sport Program helps us promote and increase fans’ social responsibility in regards to designated driving. Along with Budweiser and TEAM Coalition, we’re proud to reward some of the fans who have committed to getting their family and friends home safely with these special World Series experiences.John Skinner, Senior Director of Security and Facility Management, Major League Baseball
Budweiser has strived to be a leader in responsible drinking and sports marketing for the past 30 years, and we’re honored to once again reward fans who take personal responsibility for not driving drunk. We’re dedicated to working with Major League Baseball, ballparks, concessionaires, and TEAM Coalition to encourage baseball fans to “Give A Damn” about making our roads safer.Katja Zastrow, Vice President, Corporate Social Responsibility & Better World at Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs and all the campaign partners. Teamwork is what this campaign is all about. It is proof that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director of TEAM Coalition
Major League Baseball
Anheuser-Busch
TEAM Coalition

(left to right) John Skinner, Director of Security, MLB; Tom Brasuell, Vice President of Community Affairs, MLB; Frank Wells, guest; Jennifer Wells, sweepstakes winner; Jamie Jankolovits, Fan Services Manager, Los Angeles Dodgers; Christy Verbosky, Chief Operations Expert, TEAM Coalition; John Naber, Trade Marketing Manager, Ace Beverage (Anheuser-Busch)

TEAM Coalition