TEAM Coalition traveled to TD Ameritrade Park Omaha in Omaha, Nebraska for the 2018 NCAA Men’s College World Series on June 15 – June 18, 2018. More than 673 responsible fans participated in the activation while enjoying the pre-game festivities at MCWS Fan Fest. Over the course of the four-day event, 232 photos were taken in front of a larger-than-life baseball that each fan autographed as their pledge never to drive drunk. The photos have been shared 1,164 times via social media, an average of 5 views per photo.
Fans from all over the country gathered to watch eight teams – Florida Gators, Oregon State Beavers, Mississippi State Bulldogs, Washington Huskies, Texas Tech Red Raiders, Arkansas Razorbacks, North Carolina Tar Heels and Texas Longhorns – compete for the national championship. The winner will be determined by June 27. 2018.
Each day one lucky fan, who took the pledge to be a responsible college baseball fan, was selected to win two tickets to a game the following day.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.