Responsible Fans Take the Busch NA Good Sport Pledge at Martinsville Speedway


For the first time ever, Kevin Harvick’s race car design was sponsored by Busch NA, the non-alcoholic beer for Anheuser-Busch. To capitalize on this opportunity, Martinsville Speedway, Busch, Americrown and TEAM Coalition partnered at the First Data 500 race on October 29, 2017 to promote responsible drinking and traffic safety.

Before the race, 361 fans took the Busch NA Good Sport pledge- promising to never drive drunk and always have a designated driver. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes and to enter for a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the first Monster Energy NASCAR Cup Series™ race at Martinsville Speedway in 2018.

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The Designated Driver for the Race from the Spring 2017 race, Jacob Harbour, received two tickets and two VIP Experiences at the STP 500. Jacob and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.

Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Martinsville Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Martinsville Speedway
TEAM Coalition


• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

(left to right) Kayla Ramirez, TEAM Coalition; Gonzalo Aida, NASCAR; Jacob Harbour, Responsibility Has Its Rewards Sweepstakes Winner; David McKenzie, Anheuser-Busch

TEAM Coalition