For the first time ever, Kevin Harvick’s race car design was sponsored by Busch NA, the non-alcoholic beer for Anheuser-Busch. To capitalize on this opportunity, Martinsville Speedway, Busch, Americrown and TEAM Coalition partnered at the First Data 500 race on October 29, 2017 to promote responsible drinking and traffic safety.
Before the race, 361 fans took the Busch NA Good Sport pledge- promising to never drive drunk and always have a designated driver. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes and to enter for a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the first Monster Energy NASCAR Cup Series™ race at Martinsville Speedway in 2018.
The Designated Driver for the Race from the Spring 2017 race, Jacob Harbour, received two tickets and two VIP Experiences at the STP 500. Jacob and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash