10/30/2017
For the first time ever, Kevin Harvick’s race car design was sponsored by Busch NA, the non-alcoholic beer for Anheuser-Busch. To capitalize on this opportunity, Martinsville Speedway, Busch, Americrown and TEAM Coalition partnered at the First Data 500 race on October 29, 2017 to promote responsible drinking and traffic safety.
Before the race, 361 fans took the Busch NA Good Sport pledge- promising to never drive drunk and always have a designated driver. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes and to enter for a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the first Monster Energy NASCAR Cup Series™ race at Martinsville Speedway in 2018.
The Designated Driver for the Race from the Spring 2017 race, Jacob Harbour, received two tickets and two VIP Experiences at the STP 500. Jacob and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Martinsville Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.<span class="su-quote-cite">Katja Zastrow, VP of CSR-Better World, Anheuser-Busch</span>
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management. Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.<span class="su-quote-cite">Rishi Nigam, Vice President, Americrown</span>
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Martinsville Speedway
Founded in 1947 by the late H. Clay Earles, Martinsville Speedway is only track which has hosted Monster Energy NASCAR Cup Series™ races every year since the division’s inception in 1949. The track is also one of the most modern, with high-rise aluminum chair back seating, corporate and fan suites and state-of-the-art facilities for the media. In a recent poll of race fans by a major publication, Martinsville Speedway was voted as the top bargain in all of Monster Energy NASCAR Cup Series™ racing as well as the track having the best view of the action. Martinsville Speedway conducts three major race event weekends each year. The track annually hosts the STP 500 and the Old Dominion 500 Monster Energy NASCAR Cup Series™ races, the Alpha Energy Solutions 250 and Alpha Energy Solutions 200 NASCAR Camping World Truck Series races and the nation’s biggest NASCAR Late Model Stock Car race.
Americrown
Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!
Americrown’s team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests’ experience! For more information, visit www.americrown.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Anheuser-Busch Companies, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit
TEAMCoalition.org.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash
(left to right) Kayla Ramirez, TEAM Coalition; Gonzalo Aida, NASCAR; Jacob Harbour, Responsibility Has Its Rewards Sweepstakes Winner; David McKenzie, Anheuser-Busch
Author: michelleteamcoalition
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